Moz Pro vs Ahrefs Brand Radar: Which Should You Rely On For GEO?

When comparing Moz Pro’s AI Overview analytics against Ahrefs’ Brand Radar, Ahrefs usually comes out ahead in scope and experimentation—offering multi-platform AI visibility powered by its proprietary dataset. Moz Pro delivers solid Google AI Overview monitoring with strong SERP integration, but it lacks the ecosystem-wide granularity needed for advanced generative engine optimization.

Before diving into the details, for this comparison, we evaluated both platforms using five criteria that actually matter for tracking and improving AI search visibility in 2025. These are the practical questions operators ask, and the lens we applied throughout:

• AI visibility tracking: Which tool better shows where your brand appears in AI responses (ChatGPT, Perplexity, Gemini) and how you compare to competitors? We weighed Ahrefs’ Brand Radar and AI References against Moz’s AI Overview monitoring.

• AI bot crawler insights: Can either platform reveal what LLMs are pulling from your site—the equivalent of a crawl log for AI? We assessed Ahrefs’ crawling infrastructure and experimental detection tools versus Moz’s DotBot and technical SEO crawling depth.

• Competitive benchmarking: Which solution produces credible proof of AI market share for executive reporting? We compared Ahrefs’ prompt clustering and share-of-voice metrics to Moz’s rank-tracking comparisons inside SERPs.

• Traditional SEO integration: How well do AI features fit into existing SEO workflows? We looked at how Ahrefs integrates AI mentions with backlink and keyword data versus Moz’s tighter focus on domain authority, rank tracking, and site audits.

• Value for money: Are AI features accessible at standard tiers, or effectively gated behind enterprise pricing? We broke down costs and showed what a realistic monthly spend looks like for SMBs and agencies.

Alongside Ahrefs and Moz, we also evaluated a third alternative—Probe Analytics—our platform built natively for GEO and priced specifically for SMBs.

Semrush vs Ahrefs: Which one has the generative engine optimization features?

Below, we break it down by sub-category, declaring a winner for each based on features, data quality, and pain point resolution.

Best AI visibility features

Ahrefs Brand Radar provides multi platform AI visibility by tracking how brands are surfaced in responses from ChatGPT Google AI Overviews Perplexity and similar systems. 

The platform exposes AI generated answers, citations, and sentiment while also categorizing prompts into topics that can be compared against competitors. This gives users the ability to identify which engines are citing them, how often their brand is being recommended and what narratives competitors are capturing. 

The main limitation is the opacity of its dataset since the claimed one hundred million prompts are not explained in terms of sourcing representativeness or frequency validation. The query volume metric attached to prompts is extrapolated rather than observed which risks overstating or mischaracterizing real user behavior because prompts do not repeat like keywords and vary widely by context. 

Moz Pro offers none of these LLM level capabilities and instead restricts its AI coverage to notifying users when their brand appears in Google’s AI Overview results. While this is narrower in scope it is relatively strong execution for teams focused on SERP performance because Moz has refined reporting and alerting around traditional search visibility. For teams that need broad AI ecosystem tracking Ahrefs is the clear choice despite methodological weaknesses while Moz remains the stronger option for conventional SERP and Google AI Overview monitoring.

Best AI bot crawler data

AhrefsBot remains the most active SEO crawler and continues to deliver crawl logs, IP ranges, and behavioral footprints that give clear visibility into how traditional search-oriented bots interact with websites. Moz’s DotBot is less aggressive in scale but reliable for backlink indexing and technical site audits, making it a consistent if narrower choice for SEO-focused crawling. These SEO bots are notorious for their volume and precision in mapping link graphs and indexability, which is why both Ahrefs and Moz retain strong reputations in site audit coverage.

The limitation is that both are designed around SEO ecosystems and not the way large language models crawl and consume content. This screen from Scrunch AI shows how GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers behave differently—focusing on lightweight text retrieval, ignoring most JavaScript, and indexing for generative response construction rather than search rankings. 

This means the intelligence you gain from AhrefsBot or DotBot is useful for debugging SEO visibility but not for understanding how LLMs are actually processing your site.

Best competitive intelligence and benchmarking

Ahrefs Brand Radar does not just show that your brand is mentioned but also how your visibility compares against competitors across platforms like Google AI Overviews ChatGPT Perplexity and Gemini. 

Within the dashboard you can track mentions impressions and share of voice over time and see direct head-to-head comparisons such as Ferrari vs Mercedes vs Red Bull vs McLaren or Nike vs Adidas vs Puma. 

You can even filter the dataset by market scope keywords or regions which allows you to isolate mentions like “fitness” in the United States or narrow to specific response types.

This creates a quantified picture of competitive positioning across AI systems though it still rests on Ahrefs’ opaque one hundred million prompt dataset and extrapolated query volumes. 

Moz by contrast does not provide competitor benchmarking inside AI Overviews at all. Its reports will show when your site appears in a Google AI Overview box but if you want to know how competitors like Semrush or Ubersuggest are represented you must pull that data manually and build your own comparisons outside the platform. 

The result is a stark divide because Ahrefs offers competitive awareness inside generative ecosystems albeit with questionable data framing while Moz leaves benchmarking entirely to the user.

Best integration with traditional SEO

Ahrefs and Moz have long been benchmarks in SEO, and their core features remain some of the strongest in the industry. Ahrefs’ Site Explorer provides unmatched backlink intelligence, organic traffic reporting, and keyword analysis at scale, with granularity that lets you see not only how domains are performing but also which pages are driving traffic and which keywords are shifting in SERPs. Its Rank Tracker and Content Explorer further extend those capabilities into monitoring, discovery, and campaign analysis.

Moz Pro, meanwhile, continues to offer Domain Authority (DA) as a widely recognized link metric, along with comprehensive link indexing, keyword research, and site audit tools that are approachable and reliable. Its Link Explorer and Fresh Web Explorer give SEOs both historical depth and real-time monitoring of mentions and backlinks, which remain invaluable for content strategy and authority building.

Ahrefs Brand Radar pulls AI mentions, search demand, and web visibility into the same dashboards where you already track backlinks, organic keywords, and traffic. This means you can cross-check whether drops in AI visibility correlate with a decline in referring domains or whether surges in AI mentions align with organic keyword gains.

Moz’s approach is more limited. Its AI Overview tracking exists only as a flag within keyword SERP features. You can see whether a given query triggers an AI Overview box, which helps when optimizing content for snippets or ranking features. However, that signal lives outside Moz’s deeper link and ranking modules, meaning it cannot easily be tied to backlink shifts, domain authority changes, or broader traffic analysis. 

Best value for money

Ahrefs starts at $129 per month for its Lite plan ($149 if billed monthly), but meaningful AI visibility only becomes available in the Standard tier at $249. Brand Radar, the core feature that tracks AI mentions across platforms like ChatGPT, Perplexity, and Gemini, is sold separately as a $199 per month add-on per AI index. This means that a practitioner looking for baseline coverage will likely be paying $448 per month, and that cost multiplies quickly if multiple AI platforms are being monitored.

Additional AI-driven capabilities inside Ahrefs such as Ask AI in Site Audit or Batch AI fixes are not bundled into the core subscription but instead require “Project Boost” credits, which range from $20 to $200 per project depending on complexity. At the top end, enterprise pricing reaches $1,499 per month for unlimited API access and custom data packages, yet even the mid-tier Standard plan continues to enforce restrictions on historical depth and reporting frequency.

Moz Pro takes a simpler approach with a pricing ladder that starts at $49 per month for the Starter plan and scales through Standard at $99, Medium at $179, Large at $299, and Premium at $599. All tiers bundle core SEO features like keyword research, backlink tracking, rank monitoring, and site audits without requiring additional paid modules. 

For teams focused on cost predictability and traditional SEO coverage, Moz offers broader functionality at a significantly lower price point, even if it cannot compete with Ahrefs’ expansive but expensive AI tracking features.

Probe Analytics: Full AI visibility without the enterprise price tag

If Ahrefs and Moz’s AI features feel like expensive add-ons bolted onto legacy SEO stacks—leaving you with partial visibility and mounting costs—Probe Analytics takes a different path. 

It was built natively for generative engine optimization (GEO), offering a unified platform to track, analyze, and improve your brand’s presence across ChatGPT, Perplexity, Gemini, and Claude. At a flat $99 per month, it’s designed for SMBs who need comprehensive AI visibility without enterprise pricing or tool sprawl.

On-demand prompt exploration

Ahrefs’ Brand Radar and Moz’s AI Overview features both require predefined setups or limited SERP scenarios, often restricting you to keyword-triggered queries or branded mentions.

Probe’s Search Anything feature removes those constraints: you can run up to 100 prompts on demand each month, instantly seeing how LLMs describe your brand, rank you against competitors, analyze sentiment, and cite sources.

This gives SEO teams immediate insight into category narratives like “best CRM for small teams” without waiting for scheduled reports or paying extra for custom setups.

Daily prompt tracking 

Moz surfaces AI Overview data in Google results as they appear, and Ahrefs leans on snapshot monitoring of its dataset, but neither delivers real-time tracking across multiple LLM platforms.

Probe’s Prompt Tracking runs daily checks on up to 30 prompts, alerting you to rank movements, sentiment swings, and visibility changes as they happen. For high-intent queries, this daily rhythm enables faster reactions—something legacy tools treat as secondary or lock behind enterprise tiers.

Intelligent prompt suggestions

Ahrefs and Moz excel in keyword-driven workflows but fall short on surfacing AI-specific prompts, leaving you to guess which generative questions actually matter.

Probe’s Prompt Suggest engine analyzes your brand, competitors, and LLM patterns to recommend high-impact prompts you’re missing. With one-click tracking, it keeps your monitoring set dynamic and aligned with conversational search behaviors that keywords alone cannot capture.

In-depth citation and sentiment analysis

Ahrefs reports mentions and citations, but its framing is tied loosely to SEO metrics. Moz flags whether a query surfaces your brand in AI Overviews, but stops short of sentiment or contextual analysis.

Probe’s Prompt Detail Pages go further, showing side-by-side results across models with rank, visibility score, sentiment breakdowns, and exact citations. Instead of just confirming that you were mentioned, it reveals how AI systems are framing your brand—positive, neutral, or overshadowed.

Competitive benchmarking

Ahrefs clusters prompts and Moz offers only SERP rank comparisons, but both require exports and manual analysis to create a cohesive view.

Probe’s Competitive Insights dashboard aggregates all tracked data into clear charts for average rank, share of voice, and citation gaps. For exec reports, this translates into verifiable evidence of where you’re gaining ground or losing share, without the fragmented reporting workflows of legacy tools.

AI traffic attribution (connect visibility to real business results)

Neither Ahrefs nor Moz directly attributes traffic from AI sources, leaving ROI for GEO campaigns undefined.

Probe’s AI Traffic Analytics links directly into GA4, showing sessions originating from ChatGPT, Claude, and others broken down by model, page, and trend. This closes the loop between visibility and measurable outcomes, proving whether AI presence is actually driving engagement.

At $99 per month flat, Probe eliminates the add-on sprawl that can push Ahrefs beyond $400 or Moz into higher tiers for limited AI visibility. Instead of crawler logs or disconnected features, it delivers a comprehensive, GEO-first suite designed for modern search. For SMBs that need clarity without enterprise budgets, Probe Analytics offers the most practical path forward.

Moz Pro vs Ahrefs vs Probe Analytics: Which tool wins for AI visibility in 2025?

If you’re looking for an SEO platform with AI visibility layered in, Moz Pro provides strong Google AI Overview monitoring tied to its SERP features panel, but its insights remain narrow and disconnected from broader SEO signals. Pricing is more accessible at $99–$299/mo, yet coverage is limited to Google’s ecosystem, with no real visibility into how ChatGPT, Claude, or Perplexity frame your brand.

If you want deeper SEO integration with AI mentions, Ahrefs offers robust prompt clustering and backlink tie-ins through Brand Radar, but its $448+/mo costs and snapshot-based monitoring make it feel like an expensive bolt-on rather than a native GEO solution.

However, if what you’re looking for is:

• On-demand prompt exploration to instantly see how your brand ranks and is framed across ChatGPT, Perplexity, Gemini, and Claude

• Daily tracking of up to 30 key prompts to catch visibility and sentiment shifts as they happen

• Smart prompt suggestions to uncover high-impact queries your competitors dominate

• Detailed citation and sentiment analysis to understand exactly how LLMs position your brand

• GA4-based AI traffic attribution to prove visibility drives real engagement

• Affordable pricing at a flat $99/mo without add-on sprawl

Then Probe Analytics is for you. Built AI-native for SMBs, it delivers comprehensive GEO tools without enterprise costs, letting you compete in generative search without breaking the bank or juggling half-baked add-ons.