The Top 7 Alternatives to Peec AI for AI Search Visibility

Peec AI has gained traction lately by giving teams a way to see where their brand shows up in AI-generated results.

But many teams using Peec AI eventually hit the same roadblocks. Some feel constrained by the lack of deeper attribution. Others question whether its metrics go far enough to support decision-making. And for teams balancing budgets, pricing can feel high relative to the breadth of features. 

Even when Peec provides useful visibility snapshots, leaders often find themselves asking: What next?

In this guide, you’ll find a detailed breakdown of seven high-impact alternatives to Peec AI—tools that extend visibility, sharpen strategy, and in some cases, deliver stronger ROI. 

TL;DR

Here’s a quick, scannable snapshot of the leading Peec AI alternatives and where each one stands out.

Probe Analytics: The most comprehensive GEO platform for modern teams

When teams start with Peec AI, they usually hit the same wall: good visibility data, but not enough context to act on it. You can see where you show up in ChatGPT or Perplexity, but you don’t know which prompts matter most, how competitors stack up, or whether any of this visibility is driving traffic back to your site. Probe Analytics was built to solve that gap. It is the only GEO platform that gives you prompt-level detail, discovery of new opportunities, competitive benchmarking, and real-world traffic attribution in one place—without bolting on extra tools.

Where Peec AI stops at showing you that you’re visible, Probe shows you why you are or aren’t winning, what you should do about it, and how much value that visibility creates.

Prompt tracking & detail pages

At the core of Probe is daily prompt tracking. You select prompts that matter most to your business, and Probe monitors your brand’s performance across AI engines like ChatGPT, Google AI Overviews, and Perplexity.

Each prompt gets its own detailed dashboard:

• Visibility status: Are you cited or not?

• Citation breakdowns: Which competitors are being referenced instead?

• Sentiment signals: Is the brand portrayed positively, neutrally, or negatively?

• Trend lines: How has your visibility shifted over time?

Probe’s granularity is what lets you move beyond “we’re mentioned” and see which competitor is taking your spot, and which structural or content issues are holding you back.

Prompt suggest

Probe helps you find the blind spots. Its Prompt Suggest feature scans your category and identifies high-impact prompts you haven’t thought of—places where competitors are already being cited, but you’re absent.

This turns visibility tracking from a defensive task (“are we still visible?”) into an offensive strategy (“where else should we be visible?”). 

Competitive insights

With share-of-voice dashboards, you can see exactly how much of the conversation you own across your tracked prompts, which competitors are dominating, and where sentiment favors them over you.

This benchmarking makes GEO competitive in the truest sense. It’s not about whether you show up, but about whether you’re winning more often than your peers.

AI traffic analytics (GA4 integration)

This is where Probe clearly pulls ahead of Peec AI. With GA4 integration, Probe connects AI visibility to real-world traffic and engagement.

You can see:

• Which AI engines drive users to your site.

• Which prompts generate measurable traffic.

• How those users behave once they land (bounce, conversions, engagement).

No other GEO platform at this tier gives you attribution at this level. While Peec AI helps you monitor presence, Probe shows you whether that presence matters commercially. For any team that has to prove ROI—not just visibility—this is the decisive differentiator.

Semrush: Best suited for Semrush SEO feature users

If you already live inside Semrush for SEO, the company now offers you a way to extend that same workflow into AI search visibility. Instead of juggling multiple dashboards, you can add their AI SEO Toolkit to your existing subscription. This add-on costs $99 per month per domain, which stacks on top of Semrush’s already expensive plans. The cheapest plan starts at nearly $140 per month, so you’re looking at a serious investment before you even begin tracking AI.

The AI Toolkit is designed to give you the basics of generative engine optimization (GEO). You’ll see how often your brand appears inside AI-powered search results, get sentiment indicators, and view competitor comparisons. For many teams, that level of visibility is enough to confirm whether AI search is starting to impact their brand presence. However, the Toolkit has limits. It does not provide agent-level breakdowns, it cannot show you query-by-query performance in depth, and it won’t give you real-time citation tracking across multiple AI engines. Think of it as a solid extension of your SEO dashboard, but not a full AI analytics suite.

Semrush also owns Otterly.ai, which takes a different approach. Instead of being bundled into your existing subscription, Otterly is offered as a separate tool through Semrush’s App Center. Otterly focuses on monitoring how AI engines like ChatGPT, Perplexity, or Google AI Overviews mention your brand, surface your competitors, and cite your links. It’s stronger on brand monitoring and prompt-level coverage than the Toolkit, and it offers reporting across multiple AI engines rather than just a high-level share of voice metric.

The tradeoff is that Otterly is still developing, and its coverage is not exhaustive. You’ll get useful visibility into mentions and citations, but you won’t get the deep competitive benchmarking, granular agent analysis, or flexible alerting systems that more advanced GEO platforms provide. Depending on your needs, you may find that the AI Toolkit alone covers your essentials, or you may layer in Otterly for brand tracking across AI tools.

Here’s what that looks like in practice:

Writesonic: Platform with the most content optimization features

The main difference between Peec AI and Writesonic is scope. Peec AI gives you strong visibility data—citations, brand mentions, competitor benchmarks—but it stops there. Writesonic takes a broader approach by pairing visibility tracking with content optimization and creation tools. This means you do not just see where you are cited; you also have the means to improve your content on the same platform.

Writesonic’s visibility tracking covers the major AI search engines, including ChatGPT, Perplexity, and Google AI Overviews. Like Peec AI, it shows you where your brand appears, how competitors rank, and where sentiment may shift. 

Where it stands apart is in its workflow: Writesonic ties visibility insights directly to content recommendations. You will see which pages are underperforming, what headers or sections should be updated, and where citation opportunities exist. This execution layer saves you the step of exporting insights into another tool.

The strength of Writesonic lies in its content features. You can generate fact-checked articles, optimize existing pages for E-E-A-T standards, and create SEO briefs informed by live search data. Few other GEO platforms give you that level of built-in content support. If your team wants both visibility tracking and an integrated content engine, Writesonic has the edge.

However, this breadth comes with trade-offs. Pricing starts around $99/month, but the professional tier that unlocks the full stack is closer to $199/month. That makes it more expensive than Peec AI if all you need is visibility. Some users also find that optimization suggestions still require editorial oversight—you will not get polished, brand-ready copy without refining the AI drafts. And while coverage is strong for major platforms, Writesonic may not track emerging or niche AI engines as quickly as specialized GEO tools.

Athena HQ: Strong for AI search benchmarking with bold predictive claims

Athena HQ tries to go one step further than Peec AI by layering on predictive analytics and strategic recommendations. That makes it attractive if you want more than visibility snapshots—but you should also examine the claims carefully.

A key selling point is Athena HQ’s Query Volume Estimation Model (QVEM), which it markets as a machine learning system that estimates prompt volumes with more than 95% accuracy. The idea is compelling—you would know not only what is happening now but what kinds of prompts are gaining traction in real time. 

The problem is that no LLM shares its query logs publicly. Every user prompt is unique, often context heavy, and highly variable. The only way to approach “query volume” is by clustering prompts into query groups, and even then, query fan-out means a single prompt can trigger multiple query paths. At best, this methodology is a directional signal, not a precise measurement. In practice, this makes predictive volume estimates closer to educated guesswork than hard data.

Athena HQ also published results from a 30-day pilot where it claimed a 45% net gain in AI answer share, compared to Peec AI’s 8% and Profound’s decline. It’s an impressive claim, but you should note how the platform leans heavily on suggesting aggressive “visibility improvement” tactics. This framing can sometimes imply that GEO is separate from SEO, which is misleading. In reality, SEO is not dead. Strong, high-quality content is still the backbone of both Google rankings and large language model responses. GEO without SEO is an illusion; the two are inseparably linked.

Athena HQ starts at around $270–$295/month, with higher-tier growth plans at $545/month or more. For enterprise teams, this might be justified by the benchmarking and competitive intelligence features. For smaller teams, the cost may outweigh the incremental insights—especially if the predictive analytics don’t align with how AI engines truly operate.

Profound: Enterprise-grade AI visibility with heavy services attached

Peec AI is a product-first platform: you log in, you get data, you act. Profound positions itself as an enterprise solution, combining software features with a service-heavy model designed for large organizations. That distinction matters, because it impacts both cost and speed.

With Profound, you get broad AI engine coverage. It tracks visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more. It goes beyond Peec’s brand mentions and competitor snapshots by surfacing user prompts through its Conversation Explorer, showing you the questions that trigger your citations. Its Agent Analytics layer gives you attribution data on which AI models accessed your content, when, and how often. If you want to see not only where you’re cited but how engines behave with your site technically, Profound gives you that resolution.

Profound is also built with enterprise workflows in mind. You’ll find customizable dashboards, automation hooks, white-glove support, and detailed audit trails with screenshots of how AI engines generated responses. This makes it attractive for teams that need visibility tracking to function like infrastructure—with accountability, reporting, and integration across departments.

But the tradeoff is that Profound leans heavily on services. Much of the setup, configuration, and even ongoing support is delivered manually. That inflates costs and slows turnaround compared to platforms where you self-serve data. At $499/month for the Lite tier, and higher for larger plans, Profound quickly becomes one of the most expensive GEO options on the market. You’re not just paying for software—you’re paying for people. That’s useful if you need white-glove service, but wasteful if you want fast, self-directed insights.

For some teams, this level of support is worth it. If AI visibility has direct revenue impact, or if compliance and accountability require audit-ready evidence, Profound is built for you. But if you’re looking for agility—quick data, fast iteration, lower cost—Peec AI or other product-first platforms are likely the better fit.

Rankscale.ai: Granular prompt-level AI visibility at a budget-friendly tier

While Peec AI delivers strong visibility snapshots and competitor benchmarking, Rankscale goes deeper at the prompt level. It shows you which prompts generate answers that include your brand, how those answers rank against competitors, and what kind of sentiment is attached.

This makes Rankscale valuable if you care about tactical clarity. Instead of simply knowing that your brand is present, you can see which specific prompts matter most. That helps you identify where competitors are winning citations and where your own presence needs reinforcement.

Rankscale also includes AI-readiness audits. These review your site’s structure, authority, and content alignment to flag why you may or may not be surfacing in generative answers. It’s not as full-featured as an SEO suite, but it bridges the gap between AI visibility and traditional optimization—helping you understand how both worlds overlap.

One of Rankscale’s biggest advantages is price. It runs on a credit-based model starting as low as $20/month, making it far cheaper than Peec AI or enterprise tools like Profound. That makes it approachable if you’re experimenting with GEO or if you’re a smaller team looking for affordable visibility data.

The trade-offs are clear, though. Rankscale tracks output appearances, not crawler behavior—so you won’t know which of your pages AI models are actually reading. And while its audits are helpful for diagnosing gaps, they stop short of execution. Unlike Writesonic, for example, Rankscale won’t generate optimized drafts or content fixes for you. You’ll still need another system to act on the insights.

Ahrefs Brand Radar: Robust AI visibility layer for SEO-focused teams

If you already use Ahrefs for SEO, its Brand Radar and AI References modules promise to extend those same workflows into the world of AI visibility. Instead of learning a new platform, you can track where your brand shows up in ChatGPT, Perplexity, Google AI Overviews, and more—all from the same dashboard you use for backlinks and keyword research.

The selling point is scale. Ahrefs claims access to over 100 million AI prompts across five indexes, clustering them into categories so you can see where your brand appears, how competitors stack up, and what share of voice you hold. AI References ties those mentions back to core SEO metrics like backlinks, traffic forecasts, and authority. In theory, this helps you understand whether AI visibility reinforces the same signals that already drive organic rankings.

For you as a practitioner, the continuity is appealing. You can move seamlessly between checking backlinks, auditing site structure, and seeing how often your content appears in generative answers. 

But there are limits you should know. The “100 million prompts” figure sounds impressive, but no one outside Ahrefs knows where that dataset comes from or how representative it is. The platform also assigns query volume numbers to prompts, suggesting they behave like keywords. In reality, LLMs don’t publish logs of how often a question is asked, and prompts vary widely based on context. Grouping them into neat categories risks oversimplifying messy, real-world usage. At best, these numbers are directional, not definitive.

Brand Radar also does not help you act on what it surfaces. If you see competitors gaining more mentions, you’ll need to figure out the fix through SEO or content updates yourself. It highlights gaps but doesn’t bridge them. And like other platforms, it does not provide actual AI crawl logs—because no LLM makes those available. Instead, it infers visibility using Ahrefs’ own crawl data and clustered prompt responses.

Pricing reflects this positioning. While Ahrefs’ Lite plan starts at $129/month, meaningful AI visibility only begins at the Standard tier ($249/month), with Brand Radar add-ons priced at $199 per AI index per month. That means if you want coverage across multiple engines, costs can escalate quickly—well beyond Peec AI’s flat, more accessible pricing.

Which platform is the best Peec AI alternative in 2025?

The best choice comes down to your context:

• If you already live inside a large SEO suite, Semrush or Ahrefs may be the natural extensions.

• If content execution is your bottleneck, Writesonic is designed to help you both measure and act.

• If your priority is benchmarking or competitive positioning, Athena HQ and Rankscale sharpen that focus.

• If you need an enterprise stack with services layered in, Profound is built to deliver at scale.

And if you want the most complete solution—the one that unifies prompt tracking, competitive insights, and traffic attribution into a single workflow—Probe Analytics is the strongest alternative. It outpaces Peec by connecting GEO visibility to measurable business results, without forcing you into costly add-ons or manual services.